The What, Why, & Where of Short-Form Video Strategy

The What, Why, & Where of Short-Form Video Strategy

Short-form video content is all the rave in digital marketing. Creating content for your business can increase conversion rates, email CTR, brand association, and audience engagement.  Short-form videos are those that range between a few seconds to three minutes. With...
Facebook is a Pay-to-Play Social Network

Facebook is a Pay-to-Play Social Network

Let’s face facts here, Facebook is a pay-to-play social network. There are countless well-intentioned posts on social media saying that success on social media is all about community and quality content. While there is some truth to that, the reality is that...