Over 70% of businesses are shifting more of their budgets to digital marketing, yet only a fraction see substantial returns. The difference? Strategic consistency. At Engage Digital, we’ve seen firsthand how companies that commit to long-term, focused efforts outperform those chasing quick wins. PatchPro Florida, a drywall repair company, is a powerful example of how a strategic, consistent digital marketing plan can drive meaningful growth.
PatchPro Florida chose Engage to implement an intentional, SEO-first organic traffic strategy rooted in localized content, lead generation, and website optimization. The results speak for themselves: web form leads increased by 63.96%, revenue is on track to grow by over 63% year-over-year in 2025, and their average job revenue rose by 66%.
Strategy Before Tactics: Why It Worked
Too often, businesses treat digital marketing like a checklist: post a few blogs, launch some ads, throw up a new website. But tactics without strategy fail. Engage Digital worked with PatchPro Florida to develop a digital ecosystem aligned with their goals and market.
Every landing page, blog post, and lead form was crafted with a long-term vision. We focused on measurable business outcomes, not vanity metrics. That meant:
- Creating hyper-targeted landing pages for each city and keyword group.
- Optimizing every page for local search intent.
- Designing content that answers questions before the customer begins searching.
This upfront strategy allowed every future marketing action to build momentum instead of starting from scratch.
Watch the 1-minute digital marketing case study overview
SEO That Attracts the Right Leads
PatchPro Florida’s growth wasn’t just from more traffic; it came from better, targeted traffic. Engage Digital developed an SEO strategy that prioritized intent combined with hyper-local relevance. We created over 743 keyword-optimized landing pages, each averaging 350+ words, targeting specific zip codes and drywall-related terms.
Rather than casting a wide net, we focused on city-specific content that matched customers’ search intent and combined that with the geographical terminology they would use when searching. The result was a clear rise in web visibility, targeted traffic, and, most importantly, more qualified inbound leads.
This strategic content structure helped:
- Increase organic visibility in hundreds of city and zip-code-level searches.
- Rank PatchPro as a local authority in drywall services.
- Capture attention early in the buying journey through additional area-related content and blog articles.
And it wasn’t just about keywords. Each page was written to inform, build trust, and guide visitors to take action. Customers were given clear and meaningful calls for action points designed to get them to fill out a form, make a phone call, or engage with the brand.
Landing Pages That Convert
Web traffic is great, but without conversion, it’s just noise. Engage Digital focused on turning PatchPro Florida’s website into a lead-generation machine. We didn’t rely on one generic contact page. Instead, we used custom pages and web forms tailored to specific services and areas throughout the site.
From April 2024 to April 2025, these optimized forms drove:
- 364 leads, up from 222 the previous year.
- A 63.96% year-over-year increase in qualified job quote requests.
- 312 entries on the primary drywall repair lead form alone.
By giving users the exact form they needed when they needed it, we removed friction and boosted website lead conversions.
Local SEO with Big-Time Impact
Most drywall companies focus on general keywords. Engage Digital took a different path. We built a content strategy around local search, helping PatchPro appear in “near me” and city-specific queries.
By doing so, PatchPro:
- Dominated rankings in hundreds of high-value local searches.
- Increased organic search visibility without relying on expensive ads.
- Attracted customers who are ready to buy, not just gathering information.
Our local SEO framework doesn’t just rank—it connects brands with ready-to-convert traffic.
Repurposing Content for Maximum Reach
We didn’t stop with landing pages. One of the most underutilized strategies in digital marketing is content repurposing. At Engage Digital, we believe every piece of content should work harder and extend its reach. For PatchPro Florida, that meant turning blog content into social posts, email newsletter content, and search-optimized support pages.
This strategic consistency achieved the following:
- Maintain message alignment across all channels.
- Increase ROI on every content piece.
- Reach different audience types on additional platforms and with formats they prefer.
The same core strategy was used for short videos, carousels, clips, quote graphics, and reels. When your messaging is clear and your voice is consistent, every post contributes to a unified growth goal.
Insights from the Data
Growth is excellent, but sustainable and scalable growth is even better. Engage Digital helped PatchPro Florida track what matters, clicks, and actions. We focused on high-intent behaviors like form submissions, phone calls, content interactions, and qualified traffic.
Some highlights:
- Website visits rose 14.3% year-over-year.
- Content interactions rose 20.6%.
- Social followers increased by 63.7%.
Even though views and reach had modest growth, the quality of the leads and converted job revenue dramatically improved. We weren’t just building visibility. We were building a pipeline.
Revenue Growth That Speaks for Itself
Here’s what businesses care about: Revenue. 
- From 2023 to 2024, PatchPro’s revenue rose by 6.3%.
- In 2025, it’s on track to grow revenue 63.6% year-over-year.
- Their average job value jumped from $554.52 to $836.99, a 66% increase.
These numbers aren’t guesswork. They result from a layered, intentional strategy that starts with visibility and ends with more high-value jobs.
Why Strategic Consistency Wins
PatchPro Florida’s growth didn’t come from one lucky post or a flashy campaign. It didn’t even come from an expensive paid media campaign. The successes that drove the company to local recognition and dramatically scaling revenue and lead generation metrics came from a strategic partnership with Engage Digital, prioritizing long-term consistency. Engage did the following for PatchPro Florida:
- Focused on business outcomes instead of surface-level metrics.
- Built a framework that scaled with their goals.
- Updated, tracked, and refined tactics monthly.
Strategic consistency is more than repetition. It means every piece of content, every campaign, every landing page is part of a larger plan. That’s what separates average marketing from transformative marketing.
Experience, Expertise, and Consistency took a local startup brand from zero to a rapidly scaling cash machine.
Marketing Meets Operations
The final key to the success of PatchPro Florida was their willingness to allow Engage to not only handle their strategy and execution on the marketing side of the business, they also recognized that even if their digital marketing was dialed in, if their operational execution wasn’t on point it would not be as beneficial. Engage also worked with PatchPro to optimize their operations to ensure that ongoing messaging, customer management, and internal processes were effective and efficient. This A-Z digital marketing focus ultimately drove the results.
Is Your Marketing Strategy Built to Scale?
If your website hasn’t been updated in months or your blog strategy feels random, it might be time for a reset. PatchPro Florida’s growth shows that results come from aligning marketing with customer behavior and building a system that doesn’t just look good; it works.
Want to explore what strategic consistency can do for your business? Reach out to Engage Digital. We’ll help you develop the systems, strategy, and content to fuel your next growth stage.
