Feb 23, 2023
As Generation Alpha is on the cusp of advertising relevance, marketing to Generation Z is still the dominant force in the marketplace. Gen Z, also known as Zoomers, is the largest and most diverse generation to date. Gen Z individuals were born between 1997 and 2012...
Jan 12, 2023
Video marketing is becoming necessary for most businesses’ digital marketing strategy. There are several social platform options for video marketing, such as YouTube, Facebook, and Instagram. Each of these social networks are now offering Reels for short-form...
Jan 12, 2023
In the current digital age, video content has become an essential medium for individuals and businesses to share information, entertain, and market their products and services. YouTube, the largest video-sharing platform, has become a go-to destination for people to...
Oct 5, 2022
Short-form video content is all the rave in digital marketing. Creating content for your business can increase conversion rates, email CTR, brand association, and audience engagement. Short-form videos are those that range between a few seconds to three minutes. With...
Oct 4, 2022
Let’s face facts here, Facebook is a pay-to-play social network. There are countless well-intentioned posts on social media saying that success on social media is all about community and quality content. While there is some truth to that, the reality is that...
Sep 22, 2022
Your brand’s online presence has a direct correlation to the overall effectiveness of your business. When your online presence, or “digital footprint” has been created properly and is being managed correctly on a daily basis it has a significant...
