As a business owner, you know that word-of-mouth recommendations can make or break your success. In today’s digital age, that recommendation often comes in the form of online reviews. As a result, online reviews are a crucial component of building a positive...
Influencer marketing has evolved into one of the most popular and influential forms of advertising this century. With the rise of social media, influencers have the ability to reach millions of people through a single post, making them a valuable asset for brands...
Brands and users require authenticity from social media marketing. It’s a statement backed up by marketing research. According to Statista, 50% of users said they found online ads annoying. Another one conducted by Stackla discovered 90% of consumers say authenticity...
Millennials remain a vital demographic for marketers, specifically for their long-term value to a brand. Currently, there are nearly 88 million millennials in the world, which marks them as the largest demographic in the country. They are also the generation with the...
As Generation Alpha is on the cusp of advertising relevance, marketing to Generation Z is still the dominant force in the marketplace. Gen Z, also known as Zoomers, is the largest and most diverse generation to date. Gen Z individuals were born between 1997 and 2012...
Video marketing is becoming necessary for most businesses’ digital marketing strategy. There are several social platform options for video marketing, such as YouTube, Facebook, and Instagram. Each of these social networks are now offering Reels for short-form...
