Video marketing is becoming necessary for most businesses’ digital marketing strategy. There are several social platform options for video marketing, such as YouTube, Facebook, and Instagram. Each of these social networks are now offering Reels for short-form video marketing.
Another newer video-based social network is BeReel. Released in 2019, BeReel has gained in popularity over the last few months, and it is quickly becoming a favorite app for online marketers. But, is BeReel right for your business?
What is BeReel?
BeReel is a video marketing platform that allows businesses to create and distribute high-quality videos with features such as video editing tools, a library of licensed music and sound effects, and the ability to share videos on social media and other platforms. At a glance, it may seem like a great solution for businesses looking to enhance their video marketing strategies.
One of the main benefits of BeReel is its ease of use. The platform offers video editing tools that even those without prior experience can use to create professional-looking videos. Additionally, businesses can add a creative touch to their videos with the platform’s library of licensed music and sound effects.
BeReel’s Social Media Integration Helps Businesses Reach a Wider Audience
BeReel’s social media integration also allows businesses to expand their reach and connect with more customers. The platform’s analytics tools give businesses insight into the performance of their videos, enabling them to make data-driven decisions about their video marketing strategies. This makes it easy for businesses to connect with customers and reach new audiences.
BeReel allows for Customizable Marketing Videos
Furthermore, the platform allows businesses to create marketing videos that are easily customizable and experiment with different designs, layouts, and messages. BeReel offers a free version that includes a variety of video editing tools and a paid version that includes access to additional features, such as premium music and additional storage.
Possible Drawbacks of BeReel
However, despite these benefits, it’s essential to consider the potential drawbacks of BeReel. Firstly, according to our research, its user base is relatively small with only around 20,000 daily active users and the company is expected to have a revenue of only $2M for 2023, which may not provide a good return on investment for smaller businesses.
Additionally, producing a high-quality video alone may not guarantee success in video marketing. Many other factors such as audience targeting, distribution, and timing play a crucial role in achieving success.
Lastly, as with any third-party software, data privacy and security are always risks. Even with a secure platform, businesses may be at risk of data breaches, which could lead to sensitive company information being exposed.
Should Businesses Utilize BeReel
In conclusion, BeReel may seem like a great solution for businesses looking to enhance their video marketing strategies. Still, it’s essential to weigh the pros and cons before making a decision. The platform offers a variety of features that can aid in creating engaging and high-quality videos. Still, its user base and revenue projections may not provide a good return on investment for smaller businesses.
Additionally, producing a high-quality video alone may not guarantee success in video marketing. Therefore, businesses should consider their options carefully before committing to a specific platform. For most businesses, waiting to see if BeReel has staying power is the prudent move. However, for businesses that want to utilize video marketing, and are looking for new networks to reach different audiences, BeReel may be worth starting to invest time.
To learn more about video marketing, read: “The What, Why, & Where of Short-Form Video Strategy.”
If you’d like to get started using BeReel, this short three minute video will help:
