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The Engage Blog

The Marketing Standard Has Changed.

Plain-English insights where AI and digital marketing converge.

Marketing Budget Strategies for Economic Downturns

Marketing Budget Strategies for Economic Downturns

In a downturn, don’t slash your marketing budget. Companies that keep or increase marketing spend in recessions tend to outperform competitors, so keep showing up and control costs with outsourcing, digital channels and data. When economic downturns hit, businesses...
How UGC Creators and Influencers Impact Your Brand

How UGC Creators and Influencers Impact Your Brand

UGC creators make authentic-looking content for brands to post on their own channels. Influencers post to their own large audiences. Use UGC for relatable brand content and influencers for reach and trust. User-generated content (UGC) has a big effect on what people...
Tips for Successful Visual Content on Social Media

Tips for Successful Visual Content on Social Media

Successful social visuals come down to a consistent color palette and branding, correctly sized images and video, readable fonts, infographics and user-generated content. In our increasingly digital world, the power of visual content in marketing becomes increasingly...
Five Hidden Levers to Boost SEO

Five Hidden Levers to Boost SEO

Five SEO levers that often get overlooked: related (LSI) keywords, image optimization, voice search, internal linking and refreshing old content. AI tools are a bonus sixth. In a digitally driven marketplace, a potent online presence forms the core of competitive...
Google Reviews vs Yelp Reviews: Which Is Better?

Google Reviews vs Yelp Reviews: Which Is Better?

Neither is better for every business. Yelp often suits restaurants, salons and other consumer-facing businesses, while Google usually matters more for businesses that depend on local search and Maps. As a business owner, you know that word-of-mouth recommendations can...
Online and Offline Business Presence Synergy

Online and Offline Business Presence Synergy

Your online and offline presence work together. What customers experience in your store or office shapes how they see you online, and your website, reviews and social media shape whether they walk in. Your brand’s online presence has a direct correlation to the...