by Engage Digital | Feb 5, 2025
Local SEO helps nearby customers find you. Start with your Google Business Profile, keep your name, address and phone number consistent, target local keywords, get and respond to reviews, and build local pages and links. Did you know that 46% of all Google searches...
by Engage Digital | Jan 11, 2025
CTA buttons work when they use one consistent, contrasting color, have room around them, sit where people decide, use personal, action-driven wording and work on mobile. Then A/B test them. Call-to-action (CTA) buttons are the linchpin of any effective website. These...
by Engage Digital | Dec 10, 2024
You turn negative reviews into marketing wins by replying fast and respectfully, taking complex issues offline, being transparent, fixing patterns and sharing the stories where you made it right. Negative reviews might sting, but they’re golden opportunities in...
by Engage Digital | Nov 18, 2024
Keyword stuffing, exact-match domains, thin content, link volume, meta keywords and desktop-only design no longer work. Google now rewards user experience, Core Web Vitals, quality content, E-E-A-T, video, voice and local search, fresh content and structured data....
by Engage Digital | Nov 6, 2024
Google Analytics shows how people find and use your website. The basics to watch are audience, demographics, acquisition, behavior, conversions, site speed and real-time data, and each one tells you what to fix. For businesses and website owners, Google Analytics is a...
by Engage Digital | Oct 18, 2024
Most people reach brands on their phones, so mobile has to come first: fast mobile pages, mobile-friendly email and social content, local search visibility and easy mobile payments. Mobile devices have become fundamental in shaping consumer interactions, altering how...
by Engage Digital | Sep 27, 2024
Online reviews matter because most buyers read them before they choose a business, and Gen Z relies on them heavily. Ask for reviews, respond to them, show them off and use the feedback to improve. Online reviews have become a significant factor in consumer...
by Engage Digital | Sep 4, 2024
Email marketing is still essential because it gives you a direct line to your audience. Segmentation, automation, mobile-friendly design and personalization keep it working. Email marketing remains a powerhouse in digital marketing, consistently providing businesses...
by Engage Digital | Aug 9, 2024
In a downturn, don’t slash your marketing budget. Companies that keep or increase marketing spend in recessions tend to outperform competitors, so keep showing up and control costs with outsourcing, digital channels and data. When economic downturns hit, businesses...
by Engage Digital | Jun 26, 2024
UGC creators make authentic-looking content for brands to post on their own channels. Influencers post to their own large audiences. Use UGC for relatable brand content and influencers for reach and trust. User-generated content (UGC) has a big effect on what people...
