Brands and users require authenticity from social media marketing. It’s a statement backed up by marketing research. According to Statista, 50% of users said they found online ads annoying. Another one conducted by Stackla discovered 90% of consumers say authenticity...
Millennials remain a vital demographic for marketers, specifically for their long-term value to a brand. Currently, there are nearly 88 million millennials in the world, which marks them as the largest demographic in the country. They are also the generation with the...
As Generation Alpha is on the cusp of advertising relevance, marketing to Generation Z is still the dominant force in the marketplace. Gen Z, also known as Zoomers, is the largest and most diverse generation to date. Gen Z individuals were born between 1997 and 2012...
Video marketing is becoming necessary for most businesses’ digital marketing strategy. There are several social platform options for video marketing, such as YouTube, Facebook, and Instagram. Each of these social networks are now offering Reels for short-form...
In the current digital age, video content has become an essential medium for individuals and businesses to share information, entertain, and market their products and services. YouTube, the largest video-sharing platform, has become a go-to destination for people to...
Short-form video content is all the rave in digital marketing. Creating content for your business can increase conversion rates, email CTR, brand association, and audience engagement. Short-form videos are those that range between a few seconds to three minutes. With...
