Did you know that 79% of people say user-generated content (UGC) highly impacts their purchasing decisions? This staggering statistic underscores the importance of understanding the roles of UGC creators and influencers in today’s digital marketing landscape....
Brands will do almost anything to sell their product. Many companies have thought of strategies that are well outside the box. These disruptive tactics manage to weasel their way into the public imagination and rapidly generate word of mouth. In an era of ad-blocking...
